Rewrite the future of Paper

Shanghai, 1934. Amid a surging wave of industry, “Huifeng Xinji Paper House” quietly established itself on Shandong Middle Road. With a premium supply of high-end imported papers and efficient delivery thanks to its proximity to the Bund, it earned the reputation of Shanghai’s “Paper King.”

“Tracing back old times, continuing new stories.” Meriful has transformed No. 616 Fuzhou Road into the Huifeng Xinji Paper House SuperPaperSonic composite cultural space—where the supersonic collision of “Supersonic” and the years of “Paper” unfolds. Nearly century-old cutting boards converse playfully with modern design; paper textures are tangible and tactile, telling stories of generations of craftsmanship. “If paper has a future, it’s because of you,” rekindling the emotional warmth of bygone days.

Paper making is one of the four great inventions of China, thus, promoting paper as cultural heritage laid our basic foundation. We continuously drive this flexible material to become a medium that inspires life, rekindling a new wave of paper originating from Chinese civilization on the world stage.

Against the backdrop of global technological development, we acknowledge even greater responsibility to integrate traditional craftsmanship, contemporary aesthetics and cutting-edge technology, making paper a green and sustainable element that promotes productivity and creativity, serves as a bridge for deep heritage and future. Above all, integrate paper into our daily life and transform paper a carrier for the aesthetic experience.

As a brand, we take paper as the core of our subject matter, creating a new landscape for writing, printing and living that belongs to contemporary China, blowing eastern wisdom across the world anew. We are born for paper and nourished through paper.

As a retail experience space, we offer handmade papers from around the world, papers for various professional fields, a diverse range of paper-related lifestyle products and boundary-breaking usage scenarios that inspire, not only to meet the consumption needs for paper but also endowing people with beautiful imagination.

Running a paper shop is a romantic endeavor, akin to love.

重新书写纸张的未来

1934 年上海，实业浪潮翻涌，“汇丰新记纸号” 于山东中路悄然立号，凭高档进口纸品的优质供给与毗邻外滩的高效配送，赢得沪上 “纸张大王” 美誉。

“回溯旧时光，续写新故事”，美丽华将福州路 616 号打造成汇丰纸行 SuperPaperSonic 复合文化空间 ——“Supersonic” 的超音速碰撞 “Paper” 的岁月，近百年老裁纸板与现代设计相映成趣，纸张纹理可触可感，诉说代代工匠精神，“如果纸有未来，因为有你” 重漾旧时光情感温度。

造纸是中国四大发明之一。发扬中国文化底蕴并作出贡献是上海汇丰纸行的使命。我们致力推动这种柔韧的材料成为激发大众生活灵感的媒介，在世界舞台上再度掀起源自中华文明的纸张新浪潮。

在全球科技发展的大背景下，我们更有责任融汇传统手工艺、当代审美以及前沿科技，让纸张成为促进生产力前进、绿色并可持续的元素，成为深远传承以及展望未来的桥梁，与时并进。让纸融入我们的生活所需，提供质感美的体验载体。

作为品牌，我们以纸为产品核心，创造属于当下中国的书写、印刷和生活新风景，让纸张与印刷的强劲东风，再度吹拂世界。我们，为纸而生，以纸汇丰。

作为一家零售体验空间，来自世界各地的手工纸与针对不同专业领域纸张、多元丰富的纸周边产品以及打开边界的使用场景灵感，不但满足对于纸张的消费需求，同时赋予人们对于美好的想象。

开一家纸店，是一件浪漫的事情，好比爱情。