Meriful Group was established in 1992 and brings together brands such as "Baixin Bookstore" and "SuperPaperSonic", among others. In May 2005, the company underwent a transformation, and its business now covers cultural and creative industries, cultural and creative parks, as well as the development, operation, and investment of cultural commercial properties. With the vision of "empowering commerce through culture" and the mission of "lighting up Fuzhou Road", the company is committed to becoming a benchmark for commercial cultural operations in Shanghai.

In recent years, while continuing to deepen its presence in core commercial districts such as People's Square, the company has actively expanded its business footprint. It has embarked on innovative explorations integrating culture and commerce in the Jiangwan area, creating a comprehensive park that combines cultural experiences, creative offices, and commercial facilities. In 2024, the company further revitalized Fuzhou Road by launching new physical spaces that showcase diverse cultural formats. This initiative successfully demonstrates that century-old brands can not only preserve their profound heritage but also continue to exude vitality and embrace change. Through these efforts, the company is shaping a new cultural format that blends contemporary appeal, continuously revitalizing the city's cultural heritage and commercial vitality.

上海美丽华集团于1992年成立，旗下荟聚百新书局、汇丰纸行等品牌。2005年5月迎来转型，业务涵盖文化和文创产业、文化创意园、文化商业资产开发运营及投资领域。公司以“文化赋能商业”为愿景，并以“点亮福州路”为重要使命，致力于成为上海商业文化运营标杆。

近年来，公司商业文化业务在持续深耕人民广场等核心商区的同时，亦积极拓展业务版图，在江湾板块展开文化与商业融合的创新探索，打造了集文化体验、创意办公与商业配套于一体的综合性园区。2024年在福州路打造的全新实体空间，呈现出了多元化的文化业态，成功证明百年品牌不仅能传承深厚底蕴，更能持续焕发活力、拥抱变化，从而塑造出兼具时代气息的文化新业态，不断焕活城市的文脉与商业生机。